Shopify Profit Margins: 3 Proven Mistakes Ruining Your Store
Most eCommerce brands operate on a dangerous assumption: that the first sale is the goal. In reality, focusing solely on acquisition is the fastest way to erode your Shopify profit margins and trap yourself on an endless growth treadmill. If your business model relies on “one-and-done” customers, you aren’t running an eCommerce brand—you’re running a […]
